Built With Purpose
Tugo has been built by Digital Ties, a purpose-driven technology company that connects people, businesses, and governments to empower sustainable choices and transform the future of global sustainability.
Our story
We have 70+ years of combined experience developing digital solutions and platforms, consulting for large corporations, and advising governments on digital transformation and innovation.
We operate at the crossroads of technology, innovation, and the public and private sectors. We aim to reshape industries by building ecosystem platforms that are adaptable, scalable, and sustainable.
Our mission
To enable measurable impact through sustainable choices by developing digital platforms that connect people, businesses, and governments - accelerating innovation, inclusion and the transition to a sustainable future.
By breaking down traditional barriers, we foster new business models that put customers' needs at the centre, solve everyday challenges, and adapt to the evolving expectations of all stakeholders.
Our values
Digital Ties aims to bridge the gap between public-sector ambition and private-sector innovation. We harness technology to connect data, services, and people, enabling more intelligent, sustainable, and equitable societies.
Sustainability
We embed sustainability into every digital connection we create - enabling low-carbon choices, accelerating behavioural change, and driving measurable environmental impact.
Ethical responsibility
We design and deploy technology with integrity. We embed responsible data practices, fair algorithms, privacy-by-design, and accountable decision-making into every layer of our platforms.
Trust and transparency
We build and maintain trust through radical transparency, giving users, partners, and communities clear visibility into how data is used, how decisions are made, and the real impact our platforms create.
Diversity, Equality, and Inclusion
We design intelligent digital ecosystems built for everyone. Our platforms are inclusive, accessible, and intuitive, ensuring every user, regardless of background.
Innovation
We continually push the boundaries of digital innovation. We use AI, real-time intelligence, and modular design to unlock new insights, improve everyday decisions.
Connectivity
We create intelligent digital ecosystems that connect people, places, platforms, and partners. We seamlessly link mobility, energy, payments, and services to generate measurable impact at the individual, community, and system level.
Our team
Roger Williams, CEO and Founder
Roger is the former Global Innovation Director of The Tony Blair Institute for Global Change, where he advised governments on strategies and policies for digital transformation and innovation.
He has established and led EMEA and Global Business Units at IBM and co-established its transformational ‘Bluemix Garage’ Innovation Capability.
Roger has over 25 years of consultancy experience and has worked with clients in over 30 countries across public, private and social sectors.
Mo Hussain, VP, Product Development
Mo Hussain is a seasoned product leader with over 12 years of experience driving innovation across fintech, e-commerce, and digital marketplaces.
Mo specialises in product strategy, data infrastructure, and AI-driven personalisation, with a track record of launching first-of-their-kind products and accelerating growth in fast-paced environments.
Dominic Harries, CTO
Dom is an IT Leader with the ability to bridge the gap between technology and business.
He has over 15 years of experience leading teams and business units. and developing the strategy, plans, and solutions that deliver results aligned with business objectives.
Our approach
We partner with industry leaders, market challengers, governments, and startups to build new digital ecosystems that create and capture new value.
We focus on the evolving needs, expectations and behaviours of consumers and keep the customer at the centre of all we do.
We develop ecosystem platforms that disrupt existing industries and business models, and serve as the foundation for digital innovation across different sectors.
At the centre of everything we build is measurable impact - for people, organisations, governments, and the planet.
Roger Williams, CEO & Founder, Digital Ties
